What's Floating Around

What’s Floating Around Cloud 9? 2 October 2017


Welcome to another week and we can’t quite believe it’s October already – wow – where is the year going? This week we’d like to feature the UK Awards Conference which is our next scheduled event and is set for 7 November at the Cavendish Conference Centre in Cenetral London.

You might not know this – but there are in excess of 4,000 Awards Ceremonies taking place in the UK each year covering everything from Advertising to Aeronautics, Textiles to Toilets and for the entrants and winners, this awards are a big deal. What many don’t see however,  is the hard work and energy that goes on behind the scenes for the organisers so the conference is designed to bring together all of the topics that are relevant to the people who deliver awards, from generating sponsorship, to ensuring you have a credible and communicative jury – and we have an exceptional programme in place with some top rate speakers.

We’re running the event in conjunction with Boost Marketing Chris Robinson will chair the event. Chris is the Managing Director of Boost Marketing and his company not only details the most comprehensive list of Awards currently running the UK, but his organisation is also the largest specialist in the world at helping businesses to win awards. With operations in the UK, Ireland, USA, France and New Zealand, Boost have to date helped over 200 companies win in excess of 1,000 Awards – not a bad total!

Richard John who is the chair of the judges for us on the CHS Awards is then going to look at the history of awards, including some of the more memorable moments from awards in the last decade – and who can forget the blunder at the Oscars this year?

Setting up an awards programme is the easy bit, but what constitutes a good awards scheme and how do you know you are getting it right – well this is the topic that Don Hales for Awards International will address, but we move on to Creativity in Production with Richard Tierney. Sarah Garrett MBS will be looking at objectives for your entrants and diversity in Awards and as events aren’t just about what and who is in the room: they are also about the wider community. Simon Burton is a passionate evangelist for event amplification. Using real world case studies of awards he’ll demonstrate why social media shouldn’t be an add-on but an integral part of your awards strategy.

Just one of many highlights for the event is a session with Mark Borkowski who will be asking does Celebrity Matter? Does attaching a name to your brand have any impact on its standing with your audience? Getting the right fit for your programme is paramount and the suitability and expense does not always deliver an R.O.I. – or does it? Mark will look at guests expectations and the highs and lows of celebrity involvement in your awards.

The Executive Head Chef at the Hilton Park Lane, Antony Marshall, will be reminding us that food remains an important element of any event and can make or break an awards ceremony. Food trends have changed significantly over the years at awards, and dietary requirements, the diversity of menus and demands from guests and events organisers are more complex. How does this impact a venue and how do they maintain their levels of quality and service to meet and exceed expectations? This invaluable session offers an insight from behind the scenes from one of the UK’s leading executive chefs from the Hilton Park Lane.

Our last session is with Martin Lewis who is the Managing Editor at CAT Publications. The M&IT Awards are the most prestigious and most established recognition programme in the Events Industry and celebrated their 30th Anniversary this year. In an evolving industry, what has worked with the brand and what hasn’t? In a look back a the history of M&IT, Martin will share some of the great lessons the brand has experienced over the years and how embracing change has positively impacted the awards.


Delegates can also enjoy some specific workshops, such as Balancing Stakeholder Communications with Andy Green, and also a look at just what you can do with your entrants content. The legalities of what you can do with an entrants submission and content, irrrespective of your own rules and guidelines as part of your awards criteria, copyright is a form of intellectual property that protects original work and gives the creator of the work the exclusive rights so are you infringing this as part of your programme and what are you legal obligations? What steps can you take to protect your brand when promoting entrants online and reproducing their images, photos or copy? How clear is your legal position? The answer will probably surprise you! 

 Workshop Three is with Donal Keenan from D&AD who will look at judging solutions whilst Anne Nolan from Awards Force will demonstrate some new technology to help organisers streamline their awards.And if that wasn’t a suitably packed programmme already, there is also an exhibition of suppliers and venues that can host awards, which are we running with our friends at CHS.

So if awards are your thing, then it’s not too late to book – reserve your place now online and make sure your next awards event is a winner!

Have a great week!